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Binance has announced on its website that its Peer-to-Peer (P2P) platform has introduced exclusive VIP rewards for verified merchants who meet the Premier Merchant criteria. This initiative grants the top 1,000 merchants worldwide Binance VIP tiers 1 to 3, along with enhanced privileges.
According to Binance’s official announcement published on October 29, 2025, the new Premier Merchant Program is designed to recognize and elevate the most reliable and active P2P merchants by offering them top-tier VIP status and increased visibility within Binance’s P2P ecosystem. The program targets the top 1,000 merchants globally and emphasizes performance, activity, and customer appeal as key criteria for selection. Binance noted that this initiative is part of its ongoing efforts to strengthen P2P merchant quality, enhance user trust, and deepen liquidity in peer-to-peer markets.
Eligibility for the Premier Merchant status is based on three weighted categories: Merchant Activity Metrics (30%), Performance Metrics (50%), and Risk & Customer Appeal Metrics (20%). The detailed criteria include factors such as the number of onboard days, maker-buy and maker-sell orders, buy-order ratio, average order release time, payment time, completion rates, trading volume in the last 30 days, positive feedback rate, report counts, and P2P order appeal rate. Merchants who achieve a high composite score will join the Top 1,000 list and become eligible for Binance VIP tiers 1 to 3. This unlocks fee discounts across Spot trading, USDⓈ-M Futures, COIN-M Futures, Options trading, and Over-the-Counter (OTC) trading.
