Binance has announced the launch of "Meme Rush – Binance Wallet Exclusive" and a new "Square Mentions" system, aimed at enhancing meme token visibility through community-generated content.

According to Binance's announcement titled "Ignite Your Favorite Tokens with Square Mentions," the initiative is part of the broader launch of "Meme Rush – Binance Wallet Exclusive." The aim is to leverage on-chain meme token momentum and increase community participation. The announcement describes Square Mentions as "a key way to boost your favorite tokens," encouraging users to share content that includes eligible token contract addresses on Binance Square to enhance visibility and engagement. Binance presents this as a new mechanism designed to reward organic content activity directly linked to token exposure.

In its published announcement, Binance states that under Meme Rush, token popularity is measured by the total views of eligible posts over the previous seven days that include a token’s contract address (CA). This contributes to the token’s "Square Mentions" score, which is updated hourly, providing a dynamic and near-real-time metric of community interest. The company also mentions that the Square Mentions data will become live within 48 hours after the announcement, indicating a brief delay before full operational capability.