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BNB Chain has announced a $45 million airdrop in BNB tokens for over 160,000 recent memecoin traders. The distribution is set to begin this week and will continue through early November 2025. This announcement was shared on the social media platform X.
The campaign coincides with BNB Chain's efforts to capitalize on the growing interest in memecoins and retail liquidity. Major Binance-affiliated platforms such as PancakeSwap, Binance Wallet, and Trust Wallet are involved in amplifying the campaign's reach. The initiative aims to reward recent on-chain activity, minimize fees, and enhance user participation within Binance’s ecosystem. Previous airdrop initiatives on BNB Chain have reportedly created positive feedback loops for discovery and usage, bolstering Binance’s reputation among retail users and creators who appreciate simple onboarding processes.
According to the announcement on X, the Reload Airdrop amounts to $45 million in BNB and targets more than 160,000 addresses that traded BNB Chain memecoins over the past week. The allocations will be randomized. The backing from PancakeSwap, Binance Wallet, and Trust Wallet connects the airdrop to Binance’s highest-traffic user surfaces and core liquidity venues, maximizing discoverability for eligible wallets.
