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Strategy chairman Saylor: 'We closed at a new all-time high: $77.4 billion in BTC NAV'

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Michael Saylor, Executive Chairman for Strategy (formerly MicroStrategy) | X

Michael Saylor, executive chairman of Strategy, announced that the firm's bitcoin holdings began with $0.25 billion and an immediate $0.04 billion unrealized loss before reaching a record $77.4 billion in Bitcoin Net Asset Value (BTC NAV). The statement was made on X.

"Our journey began with $0.25 billion in Bitcoin — and an immediate $0.04 billion unrealized loss," said Saylor. "Today, we closed at a new all-time high: $77.4 billion in BTC NAV."

Strategy, formerly known as MicroStrategy, pioneered the corporate bitcoin treasury playbook in August 2020 by adopting Bitcoin (BTC) as its primary treasury reserve asset. The company shares open resources for other firms considering similar moves. According to Strategy, its goal is to provide investors exposure to bitcoin through a public corporate structure while continuing to build its artificial intelligence and business intelligence software. Its website and events detail risk, custody, and accounting practices for corporate adopters.

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The firm publicly tracks its bitcoin metrics, including total BTC held, BTC NAV (the market value of its bitcoin position), leverage, and ratios like mNAV that compare market capitalization to bitcoin net asset value. These dashboards and investor updates provide point-in-time snapshots reflecting price moves and acquisition activity, allowing investors to contextualize announcements such as closing at a new all-time high BTC NAV.

Net Asset Value (NAV) is a standard finance concept: assets minus liabilities. In Strategy’s bitcoin context, BTC NAV refers to the current market value of its BTC holdings (often discussed alongside debt and preferred obligations). Educational explainers and company materials outline how NAV and market-NAV ratios help investors gauge whether a firm trades at a premium or discount to its underlying bitcoin position.

Michael J. Saylor is the executive chairman and co-founder of Strategy. He served as CEO from 1989 to 2022 before focusing on the firm’s bitcoin strategy and advocacy. An MIT graduate and longtime technology entrepreneur, Saylor chairs the board and remains a prominent voice on corporate adoption of bitcoin, treasury management, and digital asset infrastructure.

Strategy is a publicly traded AI plus business intelligence company that has adopted bitcoin as its primary treasury reserve asset. It positions itself as the world’s largest corporate holder of BTC. The firm communicates its approach through investor resources, events like Bitcoin for Corporations, and regular press releases detailing purchases, financing, and treasury metrics tied to its bitcoin strategy.

Organizations Included in this History
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Michael Saylor, co-founder of Strategy Inc., announced that the company has expanded its bitcoin holdings and reported a 25.9% year-to-date yield for 2025.

Oct 22, 2025

Lark Davis, founder of Wealth Mastery, advised traders to avoid leverage and risky "revenge trading" amid widespread liquidations and emphasized the importance of protecting capital.

Oct 22, 2025

Kent Lin, Co-founder of Optimum, said that Bitcoin's market capitalization is approximately 7% of gold's, suggesting that the rally in gold expands potential upside for Bitcoin.

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Anna Milne, founding director of research for the CAFE Association, said that membership focuses on industry leadership that combines innovation with consumer protection, rather than merely adhering to baseline compliance.

Oct 20, 2025

Edward "Coach" Weinhaus, the Founding Executive Director of the CAFE Association, emphasized that fraud is a shared problem and detailed the organization's plan to educate consumers and support responsible companies.

Oct 17, 2025