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Binance launches VIP Loyalty Program to protect long-term trader status

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Binance launches VIP Loyalty Program to protect long-term trader status
Web3/Crypto
Webp changpeng zhao 18
Changpeng Zhao, Founder for Binance | X

Binance has announced the launch of its VIP Loyalty Program, which allows eligible users of the VIP Trader Program who reach VIP 5 or higher and maintain that level for 150 of the past 180 days to retain their status and benefits. This announcement was made in a press release.

According to Binance's official press release on September 17, 2025, the VIP Loyalty Program is part of the company's strategy to reward consistent traders by offering stability in their VIP benefits. The program reviews accounts daily to ensure that traders who qualify are protected from temporary fluctuations in activity, provided they also meet the relevant BNB holding requirements. Binance said this approach is meant to enhance loyalty among its highest-volume users by reducing uncertainty in maintaining status over time.

Eligibility requirements are clearly defined within Binance’s announcement. To qualify, a user must achieve VIP 5 or higher through the VIP Trader Program and maintain that level for at least 150 days within the past 180 days. Once obtained, this loyalty tier becomes a protected baseline level, meaning accounts are not downgraded even if actual trading volumes decline temporarily. Binance emphasized that loyalty tiers are recalculated automatically on a daily basis to ensure accuracy.

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Binance illustrated the mechanics of the program with a VIP 6 example. A user holding VIP 6 for the required period but later experiencing a drop in trading volume will keep VIP 6 status if they hold 1,750 BNB, the required balance for that tier. If the same user later qualifies for VIP 7 by meeting both trading and BNB requirements, their account will be upgraded, ensuring stability during downturns but allowing natural advancement when performance improves.

According to Binance’s corporate profile, the exchange was founded in 2017 and has grown into the largest cryptocurrency platform globally by trading volume. Its suite of services includes spot and derivatives trading, staking, savings, lending, and tailored programs for institutional and professional traders. The launch of the VIP Loyalty Program highlights Binance’s broader strategy of user retention, combining product innovation with rewards systems that strengthen its reputation as a leader in the digital asset industry.

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