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Binance has issued an advisory to clarify its listing process, emphasizing that it is rigorous, fair, and transparent. The cryptocurrency exchange warned projects and communities about scams involving false agents, intermediaries, or demands for listing fees. This announcement was made in a press release.
According to Binance's announcement on September 9, 2025, the exchange highlighted that bad actors often impersonate Binance Business Development employees or so-called listing agents claiming they can guarantee a listing in exchange for payment. Binance said that listings are never guaranteed and decisions are based on community demand, market conditions, compliance, project viability, business model sustainability, and other merit-based criteria. It urged projects to follow proper channels and warned that any attempts involving third parties will result in immediate disqualification and blacklisting.
Binance explicitly said it does not recognize or accept any third-party individual or agency as legitimate negotiators or intermediaries in the listing process. All communications and applications must come from the project's core team (founder, co-founders, C-level). Any project discovered using such external agents or intermediaries will be immediately disqualified and blacklisted. This policy is part of Binance’s zero-tolerance approach to combat fraud and protect projects from being scammed.
