Chief market strategist of Creative Planning: 'Gold and Bitcoin are now the top-performing major assets so far in 2025'

As of July 2025, bitcoin posted a year-to-date return of about 54% while gold returned approximately 17%. According to the Wall Street Journal, U.S. stocks rose around 10% and bonds gained roughly 3%, positioning bitcoin and gold as the two leading major asset classes so far this year.

There are few years when both gold and bitcoin ranked among the top two performing major assets. As shown in YCharts and highlighted by Bilello, both 2023 and 2025 stand out as years when gold and bitcoin alternated between the top two spots, surpassing stocks and bonds in total returns.

Bilello serves as chief market strategist at Creative Planning, with expertise in investment research, market cycles, and portfolio strategy. According to his bio at Creative Planning, he is widely recognized for his market analysis, educational content, and prior roles in asset management and research.

Creative Planning, founded in 1983 and based in Overland Park, Kansas, is a national registered investment advisory firm. According to Creative Planning’s official site, the firm manages over $300 billion in assets as of 2025, offers wealth and retirement planning services, and is led by CEO Peter Mallouk with a team of credentialed advisors.