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Binance announces crypto fashion shopping route in France

It's the first institutional investment in the crypto exchange and the investment was made in an unnamed stablecoin, Binance said.
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Binance announces crypto fashion shopping route in France
Webp teng
Richard Teng, Binance CEO | Binance

Binance has introduced a fashion-themed travel route across France, enabling travelers to shop using cryptocurrency via Binance Pay. Through a collaboration with the department store chain Printemps, numerous fashion outlets across the country now accept cryptocurrency payments.

According to an article by Binance, the Binance Pay Travel Route offers curated itineraries across several prominent French cities, including Paris, Rennes, Caen, Deauville, Le Havre, Lyon, and the French Riviera destinations of Cannes and Cagnes-sur-Mer. In Paris, visitors can shop at Printemps Haussmann while also exploring landmarks like the Louvre Museum, Champs-Élysées, and the Eiffel Tower. In Rennes, travelers can visit Printemps Rennes Alma and enjoy the city's historical charm and green spaces. In Caen, shoppers can explore the Printemps store and visit significant sites like Caen Castle and the Memorial de Caen.

Travelers can also utilize Binance Pay to book flights and accommodations through partnerships with services like Travala and Alternative Airlines. This integration allows for cryptocurrency transactions across various aspects of travel, including shopping and making reservations throughout cities like Marseille and beyond in France.

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Binance Pay is described as a secure cryptocurrency payment system that supports over 300 cryptocurrencies and allows users to shop with thousands of merchants globally. It has established partnerships with various brands, including the French department store Printemps, enabling users to use Binance Pay to cover parts or all of their travel expenses.

Binance operates as a major global blockchain platform featuring the largest digital asset exchange by trading volume. The company offers a wide range of financial products and services and is known for its comprehensive ecosystem. This includes educational resources, research initiatives, charitable activities, and an NFT marketplace. According to Binance, it supports users around the clock in 40 languages while prioritizing security and regulatory compliance to protect its users and contribute to the growth of the blockchain industry.

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