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French digital asset advocate: Crypto adoption grows by incumbents, newcomers ‘pulling each other up’

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Adan President Faustine Fleuret delivering remarks at the Web3 Leaders Forum | X/adan_asso

By Crypto Republique

Jul 25, 2024

Faustine Fleuret, president of the Association for the Development of Digital Assets (Adan), stated that the crypto industry can grow when newcomers join the market and are supported by "traditional" market participants. Fleuret shared her statement during the Web3 Leaders Forum in Brussels on July 10.

"Adan's conviction is that the transformation of digital uses and behaviors by crypto and the tokenization of the entire economy is powered by and cannot be incentivized without Web3 newcomers," said Fleuret. "Incumbents need new competitors not to rest on their laurels. Newcomers need traditional players to build together by sharing their comparative advantages. Everyone pulling each other up."

According to LinkedIn, the Web3 Leaders Forum is "an annual event organized by Adan to bring together those working to build a strong, high-impact European Web3 Industry." Entrepreneurs and industry groups meet to discuss the latest topics in Web3.

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Several crypto companies have found a home in France to grow the crypto industry. According to a report by Coindesk, "crypto companies… have been offered a welcome in France, by officials boasting a regulatory framework that offers relative predictability." The Secretary General of the Autorité des Marchés Financiers (AMF) told reporters, "In France, we are proud to be pioneers."

The framework and legal clarity of the Markets in Crypto-Assets (MiCA) regulations have attracted the European Union’s largest banks to enter into the crypto industry. According to a report by Cointelegraph, "European banks are moving into crypto as an asset class and tokenization technology because MiCA, the upcoming regulatory framework for Europe, is suddenly bringing full clarity for banks," said Bitpanda Deputy CEO Lukas Enzersdorfer-Konrad.

According to her LinkedIn profile, Fleuret is a graduate from Technological University at Dublin with a bachelor's in management sciences as well as from University of Paris with a master's in finance and banking. She has been the President and CEO of Adan since 2021 and holds certifications in MOOC Global Energy Issues and MOOC Financial Regulation.