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Webp fleuret 3
Adan President Faustine Fleuret | X/adan_asso

Faustine Fleuret, president of the Association for the Development of Digital Assets (Adan), stated that cryptocurrency is growing in popularity in France and throughout Europe. Fleuret shared her statement on July 10 during the Web3 Leaders Forum hosted by Adan in Brussels.

"Institutionalization keeps going," said Fleuret. "Adoption accelerates, with 12% of the French holding crypto-assets right now, like in Germany and in Italy, outpaced by the Netherlands where 18% of the population are crypto users. Foreign players continue to land in Europe."

According to LinkedIn, the Web3 Leaders Forum is "an annual event organized by Adan to bring together those working to build a strong, high-impact European Web3 Industry." Entrepreneurs and industry groups meet to discuss the latest topics in Web3.

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The framework and legal clarity of the Markets in Crypto-Assets (MiCA) regulations have attracted the European Union’s largest banks to enter into the crypto industry, according to a report by Cointelegraph. "European banks are moving into crypto as an asset class and tokenization technology because MiCA, the upcoming regulatory framework for Europe, is suddenly bringing full clarity for banks," said Bitpanda Deputy CEO Lukas Enzersdorfer-Konrad.

According to a survey conducted by Adan, 12% of France’s population owns cryptocurrency and 15% have owned it at one point, compared to 9.6% last year. This shows a resurgence in crypto adoption on top of active holders continuing to invest regularly. The survey indicates that "to date, French investment is strongly supported by Bpifrance, which accounts for 45% of early-stage fundraising in 2023. However, despite the scarcity of funding in 2023, a majority of companies plan to raise funds in the future, including 73% in 2024."

Several crypto companies have found a home in France to grow the crypto industry. According to a report by Coindesk, "crypto companies… have been offered a welcome in France, by officials boasting a regulatory framework that offers relative predictability." Secretary General of the Autorité des Marchés Financiers (AMF) told reporters, "In France, we are proud to be pioneers."

According to her LinkedIn profile, Fleuret is a graduate from Technological University Dublin with a bachelor's degree in management sciences as well as from the University of Paris with a master's degree in finance and banking. She has been the President and CEO of Adan since 2021 and holds certifications in MOOC Global Energy Issues and MOOC Financial Regulation.

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On November 14, the European Banking Authority (EBA) released comprehensive guidelines for Payment Service Providers (PSPs) and Crypto-Asset Service Providers (CASPs) to ensure alignment with European Union (EU) and national restrictive measures. These guidelines aim to reduce risks and strengthen compliance when transferring funds or crypto assets.

Nov 22, 2024

The UK government is set to introduce new cryptocurrency regulations aimed at countering the growing appeal of the United States as a destination for crypto businesses. In response to concerns of regulatory delays following Brexit, the legislation focuses on establishing a clearer framework for stablecoins and staking activities, with the goal of strengthening the UK’s position as a global hub for digital assets.

Nov 22, 2024

OpenAI, the world’s largest artificial intelligence company, has announced it will establish a new base in Paris.

Nov 20, 2024

On October 30, UK Chancellor Rachel Reeves announced a capital gains tax (CGT) rate increase for high-income individuals, raising it to 24%. This change has raised concerns in the cryptocurrency community, where some investors fear that increased tax and regulatory pressures will diminish the UK's appeal for digital asset investment.

Nov 20, 2024

On November 6, the UK government issued an updated version of the Property (Digital Assets Etc.) Bill, clarifying its approach to defining digital assets, including crypto tokens, as recognized property under English law. The update aims to provide greater security and clarity for individuals and businesses engaging with digital assets.

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Matt Law, Chief Commercial Officer at Outlier Ventures, said that it would not "surprise" him if many people embrace "more efficient," cost-effective systems like tokenization to gain the "same user benefit."

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