French digital asset advocate on crypto usage in Europe: ‘Adoption accelerates’

The framework and legal clarity of the Markets in Crypto-Assets (MiCA) regulations have attracted the European Union’s largest banks to enter into the crypto industry, according to a report by Cointelegraph. "European banks are moving into crypto as an asset class and tokenization technology because MiCA, the upcoming regulatory framework for Europe, is suddenly bringing full clarity for banks," said Bitpanda Deputy CEO Lukas Enzersdorfer-Konrad.

According to a survey conducted by Adan, 12% of France’s population owns cryptocurrency and 15% have owned it at one point, compared to 9.6% last year. This shows a resurgence in crypto adoption on top of active holders continuing to invest regularly. The survey indicates that "to date, French investment is strongly supported by Bpifrance, which accounts for 45% of early-stage fundraising in 2023. However, despite the scarcity of funding in 2023, a majority of companies plan to raise funds in the future, including 73% in 2024."

Several crypto companies have found a home in France to grow the crypto industry. According to a report by Coindesk, "crypto companies… have been offered a welcome in France, by officials boasting a regulatory framework that offers relative predictability." Secretary General of the Autorité des Marchés Financiers (AMF) told reporters, "In France, we are proud to be pioneers."

According to her LinkedIn profile, Fleuret is a graduate from Technological University Dublin with a bachelor's degree in management sciences as well as from the University of Paris with a master's degree in finance and banking. She has been the President and CEO of Adan since 2021 and holds certifications in MOOC Global Energy Issues and MOOC Financial Regulation.