Quantcast
Trump's US-Propelled Crypto Adoption – Will France Follow?
MicroStrategy Upsizes Debt Offering to $2.6B; Breaks Into Top 100 U.S. Public Companies by Market Cap
Bitcoin on November 20 – BTC dominates the crypto market in this bull run
BIS study questions decentralization in DeFi liquidity provision
Bitcoin surges to record high near $95,000
Polish Presidential Candidate Bullish on Bitcoin – Following in Donald Trump’s Footsteps?
Cryptocurrencies: Goldman Sachs will dedicate its blockchain to institutional trading
Michael Saylor's MicroStrategy Added Additional 51,780 Bitcoin for $4.6B
Speculation looms over SEC leadership under Trump as rhetoric escalates
Outlier Ventures CCO: 'Fundamental crypto general-purpose technology' in off-chain sectors is 'interesting'
Bank of Russia revokes license of Corporate Finance Bank LLC
MANTRA CEO: 'We're obviously meant to be relatively agnostic' as a 'layer one blockchain'
Bitcoin blips down as Fed’s Powell says no ‘hurry to lower rates’
Chainalysis CRO: 'I think TradFi is coming to the blockchain'
KYC, filtering, and sanctions: the European Banking Authority wants to toughen crypto regulation
Trump Names Former SEC Chair Jay Clayton to DOJ Office, the Same Office That Prosecuted SBF
Gary Gensler's days at the SEC are numbered – His letter suggests his resignationGary Gensler's days at the SEC are numbered – His letter suggests his resignation
Visa launches tokenized asset platform to bridge fiat and blockchain
DFF CEO: 'There needs to be more collaboration, more unity between nations'
Bitcoin: BTC surpasses $92,000, on the way to $100,000?
BlackRock Expands Tokenized Fund BUIDL Beyond Ethereum to 5 New Blockchains
Donald Trump Places Elon Musk in Government Position – What Impact on Dogecoin (DOGE)?
Dogecoin Flips XRP as Elon Musk-Linked Trade Keeps on Giving
Elon Musk revives the idea of dismantling the Federal Reserve (Fed): A call to Bitcoin supporters?
Bitcoin offers almost a new ATH per day – 100,000$ by January?
Dubai real estate policy director: We aim to grow 'real estate transactions' to '1 trillion dirhams'
Nansen CEO: 'We believe that every asset will be tokenized'
Bitcoin tops $89,000 as crypto euphoria over Trump win shows no sign of waning
Ethereum deploys nearly $500M to ecosystem projects in 2022–23: Report
BlackRock Bitcoin ETF (IBIT) records record $1.1 billion in admissions

Publicis Groupe France launches artificial intelligence-powered anti-greenwashing tool

Webp bousquet
Agathe Bousquet, president of Publicis Groupe France | Agathe Bousquet, LinkedIn account

Publicis Groupe France has launched an artificial intelligence (AI) self-assessment tool to combat greenwashing. Called AI-anti-greenwashing, the tool was designed and developed by Publicis Sapient France.

According to a Publicis Groupe France press release, the communication group developed this first-of-its-kind feature to transform its areas of expertise and catalyze responsible communications. More specifically, Publicis Groupe France describes two key objectives for the AI tool. One is to save time in the verification process leading up to the Autorité de Régulation Professionnelle de la Publicité (ARPP) decision. The new tool relies on the nine rules of the ARPP's Sustainable Development recommendation. Second, Publicis Groupe France views the tool as a way to advance its teams' knowledge of current and future climate regulations, standards, and best practices.

"Today, everyone has an opinion on AI, and it is an integral part of our collective future. We find ourselves at a moment of truth, where it is up to us, together and in good conscience, to define, design, and drive the positive potential of AI at the heart of our society," Agathe Bousquet, president of Publicis Groupe France, stated in the press release.

Get the Newsletter
Sign-up to receive weekly round up of news from Crypto Republique
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Lise Malbernard, managing director of Publicis Sapient France, further explained: "As it was being developed, AI Anti-greenwashing came up against 3 simultaneous challenges. Firstly, generative AI is powerful but more unpredictable than traditional algorithms: for it to be reliable for professional use with nuanced rules and high stakes, we had to be vigilant in monitoring its performance. Secondly, the technological landscape is evolving at an unprecedented rate, so we have to rapidly create operational, high-performance tools that are also able to evolve. The final challenge is common to all the services we develop: offering users a high-quality, intuitive experience."

According to the press release from Publicis Groupe France, Publicis France is a marketing, communication, and digital transformation agency. It boasts more than 5,000 employees across 30 agencies which combined serve nearly 600 clients.

Organizations Included in this History
More News

On November 14, the European Banking Authority (EBA) released comprehensive guidelines for Payment Service Providers (PSPs) and Crypto-Asset Service Providers (CASPs) to ensure alignment with European Union (EU) and national restrictive measures. These guidelines aim to reduce risks and strengthen compliance when transferring funds or crypto assets.

Nov 22, 2024

The UK government is set to introduce new cryptocurrency regulations aimed at countering the growing appeal of the United States as a destination for crypto businesses. In response to concerns of regulatory delays following Brexit, the legislation focuses on establishing a clearer framework for stablecoins and staking activities, with the goal of strengthening the UK’s position as a global hub for digital assets.

Nov 22, 2024

OpenAI, the world’s largest artificial intelligence company, has announced it will establish a new base in Paris.

Nov 20, 2024

On October 30, UK Chancellor Rachel Reeves announced a capital gains tax (CGT) rate increase for high-income individuals, raising it to 24%. This change has raised concerns in the cryptocurrency community, where some investors fear that increased tax and regulatory pressures will diminish the UK's appeal for digital asset investment.

Nov 20, 2024

On November 6, the UK government issued an updated version of the Property (Digital Assets Etc.) Bill, clarifying its approach to defining digital assets, including crypto tokens, as recognized property under English law. The update aims to provide greater security and clarity for individuals and businesses engaging with digital assets.

Nov 20, 2024

Matt Law, Chief Commercial Officer at Outlier Ventures, said that it would not "surprise" him if many people embrace "more efficient," cost-effective systems like tokenization to gain the "same user benefit."

Nov 16, 2024