Michael Saylor, executive chairman of Strategy, announced that the firm has added 525 Bitcoin (BTC) worth $60.2 million, bringing its total holdings to nearly 639,000 BTC valued at $47.23 billion. The statement was made on X.
“Strategy has acquired 525 BTC for ~$60.2 million at ~$114,562 per bitcoin and has achieved BTC Yield of 25.9% YTD 2025,” said Saylor. “As of 9/14/2025, we hodl 638,985 $BTC acquired for ~$47.23 billion at ~$73,913 per bitcoin.”
Strategy’s corporate bitcoin acquisition strategy began with MicroStrategy’s 2020 treasury pivot and has since become the company’s central identity. On February 5, 2025, the firm announced it was “now doing business as Strategy,” describing itself as the world’s first Bitcoin Treasury Company and continuing to acquire BTC through equity and debt markets. This rebrand was reported by Strategy in its official press release.
As of September 22, 2025, bitcoin is priced at roughly $112,811, reflecting a pullback from August’s record highs above $125,000. According to CoinDesk’s live tracker, daily volumes remain in the tens of billions, with bitcoin’s market capitalization above $2 trillion. These figures illustrate BTC’s volatility but also its enduring dominance.
Corporate bitcoin ownership is concentrated among a handful of public firms. According to CoinGecko’s Bitcoin Treasuries dashboard, 120 entities hold about 1.51 million BTC or 7.2% of supply, with Strategy maintaining the largest holdings among listed companies. Other holders include Marathon, Tesla, Coinbase, and Riot; however, none approach Strategy’s scale.
Saylor is the Executive Chairman and co-founder of Strategy, having served as CEO from 1989 until 2022 before shifting focus to bitcoin advocacy. According to Strategy’s investor-relations page, he now leads the company’s BTC acquisition strategy and is a prominent voice framing bitcoin as “digital property” for corporations. His career also includes founding roles in technology ventures and authorship.
Strategy, formerly MicroStrategy, was founded in 1989 as a business intelligence software firm before transitioning into a bitcoin-first enterprise. According to Investopedia, it continues to sell analytics products while financing large-scale bitcoin purchases through equity offerings and convertible notes. Its 2025 rebrand to Strategy cemented its mission as the largest corporate bitcoin holder.
