Michael Saylor, Executive Chairman of Strategy (formerly MicroStrategy), announced that the company has acquired 220 bitcoins for approximately $27.2 million. This purchase was reported on X and contributes to a 25.9% year-to-date bitcoin yield, with the company now holding a total of 640,250 bitcoins.
“Strategy has acquired 220 BTC for ~$27.2 million at ~$123,561 per bitcoin and has achieved BTC Yield of 25.9% YTD 2025,” said Saylor. “As of 10/12/2025, we hodl 640,250 $BTC acquired for ~$47.38 billion at ~$74,000 per bitcoin.”
In October 2025, Strategy’s renewed bitcoin purchases—adding 220 BTC at an average price of around $123,561—occurred just before a significant downturn in the cryptocurrency market. According to CoinDesk, this move reflects a “buy-the-dip” strategy by corporate treasuries and highlights the balance between conviction investing and exposure to volatility, particularly as bitcoin and memecoins experienced substantial liquidations.
As of October 12, 2025, Strategy’s holdings amounted to 640,250 BTC with an aggregate cost basis of $47.38 billion and an average purchase price of approximately $74,000 per coin. The market value of these holdings is estimated to be between $71–72 billion based on recent prices. The acquisition details were disclosed in a Strategy press release.
Strategy reported a year-to-date bitcoin yield of 25.9% as of mid-October 2025. This return surpasses bitcoin’s broader year-to-date performance of about 20% and exceeds typical equity indices such as the S&P 500, which is in the “mid-teens” range. The company’s approach demonstrates how actively accumulating BTC can enhance returns compared to passive holdings.
Michael Saylor co-founded MicroStrategy in 1989 and served as CEO until August 2022. He currently holds the position of Executive Chairman at Strategy, where he oversees its bitcoin treasury strategy and board activities. Under his leadership, the company transitioned from business intelligence to becoming the largest public corporate holder of bitcoin. Saylor is known for his advocacy for bitcoin and commentary on macroeconomic policy.
Strategy, previously known as MicroStrategy, is a U.S.-based public company founded in 1989 that initially focused on business intelligence software. In 2025, it rebranded to emphasize its role as the world’s first Bitcoin Treasury Company. The firm acquires bitcoin primarily through at-market offerings of preferred stocks and equity while maintaining its software operations. This strategy positions it as both an analytics firm and a vehicle for institutional bitcoin exposure.
