Charlie Bilello, chief market strategist for Creative Planning, said that gold and bitcoin currently lead major assets year-to-date in 2025. He noted that this pairing has not previously finished a calendar year in the top two spots. The statement was made on X.
“Gold (+48%) and Bitcoin (+31%) are the top performing major assets so far in 2025,” said Bilello. “We’ve never seen these two in the #1/#2 spots for any calendar year. $GLD $BTC.”
According to Bilello, who is known for his “asset quilt” visuals tracking yearly returns across major categories, the 2025 update highlights a rare leadership tandem: gold and bitcoin. This observation aligns with ongoing investor interest in perceived debasement hedges and the increasing use of data-driven charts to contextualize market cycles. Bilello shares these updates on X and through Creative Planning content, focusing on simplifying market trends for everyday investors seeking long-term perspectives.
Multiple trackers indicate that bitcoin remains firmly positive year-to-date in 2025 amid fresh all-time highs, with recent reports placing BTC up about 31% YTD as of early October. Meanwhile, gold-linked vehicles such as SPDR Gold Shares (GLD) reflect strong bullion gains that have pushed gold toward record territory this year. Together, these moves help explain Bilello’s #1/#2 framing for 2025 performance to date.
Bitcoin set fresh record highs in early October 2025, reinforcing its leadership status alongside gold’s strength during a period of macro uncertainty. Coverage attributes the rallies to safe-haven flows and the “debasement trade,” where investors balance exposure to scarce assets. These dynamics underpin why BTC and gold have simultaneously outpaced many traditional assets this year.
Bilello serves as chief market strategist at Creative Planning, where he produces charts, videos, and commentary distilling market moves into clear takeaways for clients and the broader public. He previously founded Compound Capital Advisors and frequently appears in podcasts and videos such as “The Week in Charts.” His work emphasizes long-term perspective, risk management, and investor education supported by data.
Creative Planning is a U.S.-based wealth management firm providing comprehensive planning, investment management, tax, and family office services nationwide. The company reports more than $370 billion in combined assets under management or advisement (as of June 30, 2025) across all 50 states and regularly publishes market insights and educational content featuring Bilello’s research.
