Charlie Bilello, chief market strategist of Creative Planning, said that gold and bitcoin lead all major asset classes in performance for 2025, marking a unique occurrence. The statement was made on X.
“Gold (+28%) and Bitcoin (+26%) are now the top performing major assets so far in 2025,” said Bilello. “We’ve never seen these two in the #1/#2 spots for any calendar year. $GLD $BTC.”
In 2025, gold and bitcoin have consistently ranked as top-performing assets, often outpacing stocks and bonds. According to Bloomberg, their strong performance has been fueled by global economic uncertainty, with bitcoin drawing institutional interest and gold acting as an inflation hedge. This trend marks a notable shift in investor strategies toward alternative stores of value.
As of July 2025, bitcoin posted a year-to-date return of about 54% while gold returned approximately 17%. According to the Wall Street Journal, U.S. stocks rose around 10% and bonds gained roughly 3%, positioning bitcoin and gold as the two leading major asset classes so far this year.
There are few years when both gold and bitcoin ranked among the top two performing major assets. As shown in YCharts and highlighted by Bilello, both 2023 and 2025 stand out as years when gold and bitcoin alternated between the top two spots, surpassing stocks and bonds in total returns.
Bilello serves as chief market strategist at Creative Planning, with expertise in investment research, market cycles, and portfolio strategy. According to his bio at Creative Planning, he is widely recognized for his market analysis, educational content, and prior roles in asset management and research.
Creative Planning, founded in 1983 and based in Overland Park, Kansas, is a national registered investment advisory firm. According to Creative Planning’s official site, the firm manages over $300 billion in assets as of 2025, offers wealth and retirement planning services, and is led by CEO Peter Mallouk with a team of credentialed advisors.
