Binance has announced on its website that its Peer-to-Peer (P2P) platform has introduced exclusive VIP rewards for verified merchants who meet the Premier Merchant criteria. This initiative grants the top 1,000 merchants worldwide Binance VIP tiers 1 to 3, along with enhanced privileges.
According to Binance’s official announcement published on October 29, 2025, the new Premier Merchant Program is designed to recognize and elevate the most reliable and active P2P merchants by offering them top-tier VIP status and increased visibility within Binance’s P2P ecosystem. The program targets the top 1,000 merchants globally and emphasizes performance, activity, and customer appeal as key criteria for selection. Binance noted that this initiative is part of its ongoing efforts to strengthen P2P merchant quality, enhance user trust, and deepen liquidity in peer-to-peer markets.
Eligibility for the Premier Merchant status is based on three weighted categories: Merchant Activity Metrics (30%), Performance Metrics (50%), and Risk & Customer Appeal Metrics (20%). The detailed criteria include factors such as the number of onboard days, maker-buy and maker-sell orders, buy-order ratio, average order release time, payment time, completion rates, trading volume in the last 30 days, positive feedback rate, report counts, and P2P order appeal rate. Merchants who achieve a high composite score will join the Top 1,000 list and become eligible for Binance VIP tiers 1 to 3. This unlocks fee discounts across Spot trading, USDⓈ-M Futures, COIN-M Futures, Options trading, and Over-the-Counter (OTC) trading.
The announcement further details the benefits for Premier Merchants: those who gain VIP 1–3 status will unlock exclusive P2P maker order fee discounts (VIP 1 = Bronze, VIP 2 = Silver, VIP 3–9 = Gold), while all P2P users enjoy a 0% taker fee regardless of tier. Additional perks include priority support, fast-track merchant application processes, and preferential matching with high-quality merchants to boost liquidity and trading limits. Rewards are distributed within the first week of each month and remain valid for the full calendar month based on the prior month’s performance review.
According to Binance’s official About page, Binance is a global blockchain ecosystem and cryptocurrency exchange founded in 2017 by Changpeng “CZ” Zhao. The company provides spot trading services as well as margin trading and futures trading options. It also offers staking services alongside savings accounts and operates a P2P marketplace servicing both fiat-to-crypto pairs as well as crypto-to-crypto pairs. Binance states its mission is to increase the freedom of money worldwide by offering secure, accessible digital asset infrastructure compliant with regulations.
