Rachel Conlan, Chief Marketing Officer at Binance, announced that Yi He’s appointment as Co-CEO signifies a pivotal moment for the brand. This move highlights a focus on trust, transparency, and responsible growth as Binance aims to introduce the next generation of users to cryptocurrency safely. The statement was made on X.
“Yi’s dedication, heart, and unwavering belief in our users have shaped the DNA of Binance from day zero and I’ve been incredibly lucky to learn directly from her,” said Conlan. “She’s a true powerhouse: a leader with conviction, clarity, and courage, and her mentorship has pushed me to be a better marketer, a better leader, and a better human. As we step into this next chapter, I’m excited to keep building alongside Yi and @_RichardTeng – strengthening trust, deepening transparency, and welcoming the next generation of users into crypto safely and responsibly. A big moment for our brand, our people, and our users.”
Binance has revealed that co-founder Yi He will serve as Co-CEO alongside Richard Teng. This announcement coincides with Binance Blockchain Week and is presented as part of a broader commitment to expanding its global presence responsibly while promoting financial freedom. The company emphasizes user-first leadership and aims to build Web3 infrastructure centered around trust and regulatory standards.
According to Binance, the leadership update ties growth targets to responsibility, noting that the platform is approaching 300 million users with a long-term goal of reaching one billion. Expansion is portrayed as inseparable from product rigor, security, and community programs, along with closer regulatory alignment and transparent governance. User growth is aligned with stricter compliance and safer products.
In remarks cited on the blog, CEO Richard Teng describes Yi He as “an integral part of the executive leadership team since the launch of Binance.” He states that the company remains “dedicated to being the most trusted and regulated exchange in the world.” Binance underscores phrases like “responsibly expand” and “regulatory standards,” linking its leadership structure to enhanced compliance, transparency, and user protection as it grows.
Yi He has been guiding Binance’s vision and culture from its inception, leading with a user-first approach that drives product innovation and community growth. Her elevation to Co-CEO underscores continuity in leadership with an emphasis on trust and responsibility. According to Binance, her complementary perspectives with Teng will focus on building Web3 infrastructure, strengthening regulatory compliance, and empowering users globally.
