Binance has announced updates to its Referral Program, transitioning to a performance-based commission structure and discontinuing BNB-holding eligibility tiers starting September 9, 2025.
According to Binance, the shift is part of a broader overhaul of its Affiliate Program aimed at enhancing transparency and fairness. The new model replaces commission tiers tied to BNB holdings with one that rewards active referral engagement, making benefits accessible to a wider range of users. This aligns with Binance’s evolving strategy to foster inclusive participation across its community.
Previously, users holding 500 BNB or more could earn elevated commissions—up to 40% on spot trading and 20% on futures. Binance confirmed that these preferential rates will be phased out starting September 9, 2025, at 00:00 UTC, marking the end of BNB-based commission benefits. The update underscores the move toward rewarding actual referral activity rather than token balance.
Beginning September 9, 2025, all commission rates in Binance’s Referral Program will be determined by users’ referral performance rather than their BNB holdings. This approach incentivizes affiliates to focus on generating new users and trading volume, aligning rewards more closely with platform growth. The change is intended to foster greater engagement and make affiliate earnings more merit-based.
According to Binance’s official company profile, established in 2017, the exchange has grown into the world’s largest cryptocurrency trading platform by volume. Serving millions globally, Binance offers services including spot and derivatives trading, staking, lending, institutional tools, and Web3 infrastructure. Frequent program updates like the Referral Program reflect Binance’s commitment to evolving its incentive structures to remain fair, transparent, and impactful.
