AVAX One CEO Kahn on digital asset treasuries: ‘We must stop treating governance as an afterthought’

Jolie Kahn, CEO of AVAX One
Jolie Kahn, CEO of AVAX One
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Jolie Kahn, chief executive officer of AVAX One, said Feb. 6 that ‘We must stop treating governance as an afterthought’ as public companies managing cryptocurrency on their balance sheets prepare for annual reporting obligations and face heightened investor questions about capital allocation and risk controls.

Kahn’s comments come at a time when more public companies are adopting digital asset treasury strategies. Nearly 200 entities collectively held over 110 billion dollars in cryptocurrency, reflecting a structural shift in how corporations manage balance sheet assets, with many using conventional capital raises to fund systematic accumulation, according to industry research from Amina Group.

In her opinion column published by CoinDesk, Kahn said, ‘The easy money trade is over. Accumulation is not a sound business strategy. It’s a crapshoot. We must stop treating governance as an afterthought.’ The piece addresses pathways for public companies holding cryptocurrency on balance sheets as initial excitement around passive accumulation has subsided ahead of annual reporting deadlines, according to CoinDesk.

Public companies collectively hold more than 1.1 million bitcoin, representing approximately 5.3 percent of total supply. The strategy accounts for the majority of these holdings while other firms pursue diversified digital asset positions as part of broader treasury management practices, according to Bitcoin Treasuries data.

Corporate adoption of digital assets for treasury purposes has expanded across multiple sectors. Over 228 publicly traded companies added such strategies during the prior period and now control roughly 4 percent of bitcoin’s circulating supply collectively, according to BlockEden analysis.

Kahn serves as chief executive officer of AVAX One and brings extensive experience in corporate finance and cryptocurrency. She previously acted as general counsel for MARA Holdings during its growth to a multi-billion-dollar valuation and has overseen more than 5 billion dollars in capital raises throughout her career, according to AVAX One.



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